페이지 정보작성일17-11-29 06:40
물시장,정수기마케팅,생수시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p , 물시장,정수기마케팅,생수시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p경영경제레포트 , 물시장 정수기마케팅 생수시장 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례 swot stp p
Chapter 1 _ MARKET ANALYSIS
Chapter 2 _ OUTSIDE-IN PERSPECTIVE
Chapter 3 _ INSIDE-OUT PERSPECTIVE
Chapter 4 _ Q&A
Global Water Market Scale
This is the water industry market size of the world in 2015 expected by the government.
The OECD expects the infra market related to water is about to 1000 trillion won, by 2025.
The reason is that the amount of waste water is increasing because of the industrialization and the water shortage problem is getting worse. The water market is also growing rapidly.
Mineral market scale goes over 500 million and water purifier size goes up to 1500 million.
Mineral wat…(생략(省略)) er market
Water purifier penetration rate
WoongJin Coway requested to Gallup Korea
(as of December 2xxx)
Area : Five metropolitans
Target : women between the age of 25~29
Sample size : 500 people
Investigation method : individual interview
Domestic water purifier market size produces 1 million annual, 1500 billion sales.
Home distribution rate is reached to 33%.
Especially, in the 5 metropolitan city, the majority of people are using water purifier.
Water purifier market share
Low entry barrier, many home selling
Makes it possible
For more companies
to rush into business.
They can increase
in short time.
Low growth rate of 5% in a year.
However, potential of growth is abundant,
for the interest in environment and health.