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순서
marketing .,0,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,사례(instance),swot,stp,4p
_SLIDE_1_
EFFECTS ON
NEW PRODUCTPERFORMANCE
AND MARKET SHARE
Environmental Marketing Strategy
And Firm Performance :
_SLIDE_2_
Effects on New product
Performance and Market Share
Environmental Marketing Strategy
INDEX
1 Introduction
2 Conceptual model and hypotheses
3 Method
4 Result
5 Conclusion and Discussion
_SLIDE_3_Introduction
Key Words
Definition of “Environment”
Influence of enviropreneurial marketing
_SLIDE_4_
Introduction
Environment as Opportunity
Environment as
Commitment
Environment as Righteousness
Enviropreneurial
Marketing
Change in Market Share
Change in Market Share
Market Tubulence
_SLIDE_5_
Introduction
Historically
Environment
_SLIDE_6_
Introduction
Present
It ignores issue…(drop)
(1) While the majority of performance measures are subjective (self-report), research suggests that subjective perceptions are highly correlated with objective measures such as return on investment (ROI) and sales growth. (Dess and Robinson 1984; Han, Kim and Srivastava 1998)
(2) Performance is a multifaceted concept that includes dimensions of effectiveness, efficiency, and adaptability. (Walker and Ruekert 1987)
(3) Performance measures that reflect effectiveness (as opposed to adaptability or efficiency) are likely to be most useful to managers.
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마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,p,경영경제,레포트
레포트/경영경제
marketing .,0,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,사례(instance),swot,stp,4p
설명
다.
