[cool] 신세계백화점의 마케팅 analysis 최종보고서
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작성일 24-05-14 03:03
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Download : 신세계백화점의 마케팅 분석 최종보고서.hwp
레포트/경영경제
신세계백화점의 마케팅 analysis 최종보고서
순서
신세계백화점의 마케팅 analysis 최종보고서
신세계백화점,마케팅,최종,경영경제,레포트
설명
신세계백화점의 마케팅 분석 최종보고서 , 신세계백화점의 마케팅 분석 최종보고서경영경제레포트 , 신세계백화점 마케팅 최종
“세계 초일류 유통기업을 꿈꾸다”
신세계백화점의 marketing 戰略 分析
목 차
1. 기업intro ··············································································3
2. 3C 分析··············································································3
(1)자사分析······························································································3
(2)경쟁자分析-롯데백화점·············································································3
(3)고객分析······························································································4
3. SWOT 分析··········································································4
(1) Strength·····························································································4
(2) Weakness···························································································4
(3) Opportunity·························································································4
(4) Threat································································································4
4. STP 分析·············································································5
(1) Segmentation······················································································5
(2) Targeting····························································································5
(3) Positioning··························································································5
5. 7P分析················································································6
(1) Product ····························································································6
(2) Price·································································································6
(3) Place································································································6
(4) Promotion··························································································7
(5) Process·····························································································7
(6) People······························································································7
(7) Physical evidence················································································7
6. 위기상황과 신세계의 대처························································8
(1) 위기상황····························································································8
(2) 신세계의 대처·····················································································8
7. 시사점과 分析·······································································9
8. 생각해볼 문제·······································································10
1…(skip)(1) 개요
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