기업分析(분석),flight(항공)사,marketing 戰略,marketing ,브랜드,브랜드marketing ,기업,서…
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Download : 기업분석,항공사,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.pptx
기업分析(분석),flight(항공)사,marketing 戰略,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,事例,swot,stp,4p
기업,항공사,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,p,경영경제,레포트
Download : 기업분석,항공사,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.pptx( 40 )
설명
_SLIDE_1_
ALTIC FREIGHT FOWARDINGCOMPANY
_SLIDE_2_
CONTENTS
Summary of ALTIC INTERNATIONAL
Explanation of main concepts & Answer to the case study questions
Recommendation
Q&A
_SLIDE_3_
SUMMARY OF ALTIC INTERNATIONAL
1. Company Profile
European freight forwarding and logistics management organization
After the company added a logistic management team in 1980s, the logistics management has became an important part of the company’s operations
Now ALTIC is organized into three regions: Europe, America and Asia-Pacific
_SLIDE_4_
2. Supply chain management
A Third Party Logistics(3PL) provider
- Performs outsourced logistics tasks
A move to a Supply Chain Management (SCM) role
- Requires much closer links
- Needs to develop information systems
- Opportunities for service differentiation
SUMMARY OF ALTIC INTERNATIONAL
_SLIDE_5_
3. Generic Capabilities
Required for the change from a 3PL role to that of an S…(To be continued )
순서
기업分析(분석),flight(항공)사,marketing 戰略,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,事例,swot,stp,4p
레포트/경영경제
기업분석,항공사,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p , 기업분석,항공사,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p경영경제레포트 , 기업 항공사 마케팅전략 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례 swot stp p
다.
