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H&M International Marketing Success Story

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작성일 24-05-30 05:54

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Download : H&M International Marketing Success Story.pptx( 21 )



H&M International Marketing Success Story

_SLIDE_1_
H&M
International Marketing Success Story
The Start of Presentation
International Business
_SLIDE_2_
INDEX
Question 1
Question 2
Question 3
Question 4
Question 5
H&M Case
Hanyang University school of business
Introduction
Q&A
_SLIDE_3_
H&M Case
INTRODUCTION
Second largest global Clothing retailer(followed by Zara)
Founded in Sweden , 1947(named as ‘Hennes’selling Womens’ clothes)
Merged with‘Mauritz Widforss’ and became ‘H&M’
2500 stores in 44 countries
_SLIDE_4_
01
Question
_SLIDE_5_
Visit H&M’s Web site at www.hm.com.
What are the characteristics of H&M’s global market segments
How does H&M position itself in the mind of target customers around the world
H&M Case
H&M Case
Hanyang University school of business
_SLIDE_6_
H&M Case
H…(skip)


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H&M International Marketing Success Story


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