What Are The Important Factors For Korean Cosmetics Brands To Succeed …
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What Are The Important Factors For Korean Cosmetics Brands To Succeed In Chinese Market , What Are The Important Factors For Korean Cosmetics Brands To Succeed In Chinese Market기타레포트 , What Are The Important Factors For Korean Cosmetics Brands To Succeed In Chinese Market
What Are The Important Factors For Korean Cosmetics Brands To Succeed In Chinese Market
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What Are The Important Factors For Korean Cosmetics Brands To Succeed In Chinese Market
레포트/기타
What Are The Important Factors For Korean Cosmetics Brands To Succeed In Chinese Market
Contents.
Ⅰ. Introduction. - 4 -
Ⅱ. Chinese market conditions. - 5 -
1. Global market analysis. - 5 -
(1) Growing global cosmetics market. - 5 -
2. The feature of Chinese cosmetic market. - 6 -
(1) The 3rd largest cosmetic market in world. - 6 -
(2) Drastic growth according to economic growth. - 7 -
(3) Preference of foreign brands. - 9 -
(4) Sales differences depending on regions. - 11 -
Ⅲ. Foreign company’s strategy. - 12 -
1. L’OREAL. - 12 -
(1) Localization with diversification. - 12 -
(2) Regional localization - 13 -
(3) Localized employment - 13 -
(4) CSR aActivities in China - 13 -
2. The Procter & Gamble (P&G). - 14 -
(1) Direct networks with agents. - 14 -
(2) Localized employment. - 14 -
(3) Federation of store-owners. - 15 -
(4) Multi-brand strategy. - 15 -
(5) Characteristic advertisements. - 15 -
(6) Research and development (R&D). - 16 -
3. Shiseido. - 16…(생략(省略))
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